# Articles: Notes for people who run websites.

Guides, client stories and notes from the lab, sorted by topic. Written for the people who run a store or a site day to day, not for other agencies.

## Shopify

Running and growing a store on Shopify and Shopify Plus.

- [Your Guide on How to Start a Successful Shopify Store](https://nr10.com/your-guide-on-how-to-start-a-successful-shopify-store.md) (Guide, 16 min): The decisions that matter before launch, from theme to payments.

## Design & Brand

How good design earns trust, on the site and off it.

- [Optimizing Mobile User Experience in eCommerce](https://nr10.com/optimizing-mobile-user-experience-in-ecommerce.md) (Guide, 12 min): Where mobile shoppers give up, and how to keep them going.
- [Improving Usability through Micro-Interactions in Ecommerce](https://nr10.com/improving-usability-through-micro-interactions-in-ecommerce.md) (Guide, 14 min): The small moments of feedback that make a store feel easy to use.

## AI Search

Getting recommended by ChatGPT, Google AI Overviews and other assistants.

- [Generative Engine Optimization for Ecommerce Brands](https://nr10.com/generative-engine-optimization-for-ecommerce-brands.md) (Guide, 9 min): How ecommerce brands get cited by AI assistants, and what to fix first.

## Email & Growth

Email, retention and the seasonal pushes that grow revenue.

- [Klaviyo List Cleaning Guide: Lower Costs & Boost Deliverability for Shopify and Shopify Plus Stores](https://nr10.com/klaviyo-list-cleaning-guide-lower-costs-boost-deliverability-for-shopify-and-shopify-plus-stores.md) (Guide, 13 min): Lower your Klaviyo bill and land in more inboxes by cleaning the list you already have.
- [Klaviyo List-Cleaning Case Study](https://nr10.com/klaviyo-list-cleaning-case-study.md) (Client story, 2 min): What we removed, what we kept, and what it did to deliverability.
- [Black Friday Ecommerce Strategy Guide for BFCM 2026](https://nr10.com/black-friday-ecommerce-strategy-guide.md) (Guide, 12 min): Offers, email and SMS, site readiness and the follow-up, working back from November 27.
- [Top 10 Most Asked Questions about Hyper-Personalization in E-commerce](https://nr10.com/top-10-most-asked-questions-about-hyper-personalization-in-e-commerce.md) (Guide, 17 min): What personalization can do for a store, and what it takes to run.

## AI at Work

Putting AI to work in your business, with a person checking.

- [AI and Machine Learning in eCommerce: A Deep Dive](https://nr10.com/ai-and-machine-learning-in-ecommerce.md) (Guide, 13 min): Where AI already earns its keep in a store, and where it doesn't yet.

Human version: https://nr10.com/blog/