Case study · WordPress
A parts catalog engineers can actually search.
tech-led.com sells LED and photonics parts for Marubeni America, to engineers who search by wavelength and package size. We designed the first site and run it today, from the WordPress build and the catalog to search and the forms that bring in leads.
- Industry
- Electronics
- Platform
- WordPress
- What we do
- Build, run, catalog, search
- Site
- tech-led.com
Where it started
Engineers don't browse. They search for a spec, compare a few parts, then ask for a quote. The site has to hold a deep catalog with a datasheet for every part, and help the right part show up in Google.
What we did
- 01
A catalog built around specs
About 1,800 products in tables you can filter and sort. Each part has a datasheet, and every row has a quote button.
- 02
Search for engineering questions
Pages written around what engineers actually type, and the technical cleanup that keeps a large catalog easy for search engines to read.
- 03
Parts on their way out
Parts that aren't recommended for new designs are labeled in the tables, so nobody designs around them by mistake.
- 04
Leads the sales team can rate
Every inquiry email has buttons to rate the lead and record what happened next. Over time that shows which pages and ads bring in real buyers.
A closer look
From a search to a sale.
Each step is something we built or tuned, and each one is measured.
- 1SearchAn engineer looks up a spec in Google
- 2Spec tableFinds the part and its datasheet
- 3QuoteAsks for a quote from the row
- 4RatingSales rates the lead from the email
- 5ReportWe see what brought it in
Where it stands
A Chinese version of the catalog is underway. Each month we report inquiries by country and product, so sales can see where demand is moving.
Want this for your site?
The services behind it